PrintAUDI AG develops and produces high-quality and innovative cars worldwide. In 2005, the company achieved record revenue of some 26.6 billion euros and sold more than 829,000 vehicles. “This year we are increasing the frequency of new model launches: We are presenting an average of one new model or new variant each month,” said Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of AUDI AG. Audi leads the sports-oriented brand group in the VW Group comprising the Audi, SEAT and Lamborghini brands.
The current model range comprises the A3, A4, A6 and A8 model lines and the TT sports car in individually varying body, equipment and additional sports versions. Audi extended its range in the spring of this year with an innovative SUV in the shape of the Audi Q7.
The company has set itself lofty goals for the future: Audi aims to sell a million cars per year worldwide in the medium term. The many awards which Audi has won in the past year confirm that the brand is on the right track.
A crucial element of the company philosophy is derived from the unmistakable Audi slogan: “Vorsprung durch Technik” is the concrete claim in all areas of development. Audi sets standards in modern automotive construction with its groundbreaking achievements, the most prominent of which is “quattro” permanent four-wheel drive. Innovations such as lightweight aluminium design, direct-injection petrol and diesel engines (TDI/FSI) and the award-winning MMI infotainment system are also inextricably linked with Audi.
Audi – sporty, progressive, sophisticated
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Today, the Audi Group has more than 52,000 employees. As well as the continuous modernisation and expansion of its two traditional German plants in Ingolstadt and
Neckarsulm, Audi has also invested systematically in new locations abroad. The internal agreement “The Future of Audi - Performance, Success, Participation”, concluded in 2005, will safeguard employment at both German locations up to the year 2011.
Customer contact is of crucial importance for Audi. Making it possible for the customer to experience the brand was the goal of the “Audi Forum” in Ingolstadt, opened in 2000. The Customer Centre for those collecting their Audi in person, a restaurant, the “Market and Customer” building with its visionary architecture, and the “museum mobile” are inviting places for visitors to while the time away. The latter of these presents the 100-plus years of history of the Audi brand in a futuristic environment, creating the perfect link between the past and future of the company. The recipe for success used by the Audi Forum can now also be found in Neckarsulm and in many major international cities such as Berlin, New York, London, Paris or Beijing.
In the co-operation, two partners for whom ingenuity and innovation are a matter of course have joined forces. Winterkorn stated: “The initiative ‘Germany – Land of Ideas’ fits in outstandingly with our brand essence of ‘Vorsprung durch Technik‘. In addition to sportiness, innovative prowess and performance are the characteristics which account for the astonishing success of Audi.”
Neckarsulm, Audi has also invested systematically in new locations abroad. The internal agreement “The Future of Audi - Performance, Success, Participation”, concluded in 2005, will safeguard employment at both German locations up to the year 2011.
Customer contact is of crucial importance for Audi. Making it possible for the customer to experience the brand was the goal of the “Audi Forum” in Ingolstadt, opened in 2000. The Customer Centre for those collecting their Audi in person, a restaurant, the “Market and Customer” building with its visionary architecture, and the “museum mobile” are inviting places for visitors to while the time away. The latter of these presents the 100-plus years of history of the Audi brand in a futuristic environment, creating the perfect link between the past and future of the company. The recipe for success used by the Audi Forum can now also be found in Neckarsulm and in many major international cities such as Berlin, New York, London, Paris or Beijing.
In the co-operation, two partners for whom ingenuity and innovation are a matter of course have joined forces. Winterkorn stated: “The initiative ‘Germany – Land of Ideas’ fits in outstandingly with our brand essence of ‘Vorsprung durch Technik‘. In addition to sportiness, innovative prowess and performance are the characteristics which account for the astonishing success of Audi.”
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