BASF – The Chemical Company
Germany, a land of innovation. As the country hosting the World Cup 2006, Germany intends to show itself from its best side - as a “Land of Ideas” with much to offer apart from athletic performance.
As a country poor in raw materials, innovative ideas have long been one of Germany’s best assets to drive economic growth. As the world’s leading chemical company with its head offices in Ludwigshafen, BASF – The Chemical Company also relies on the inventiveness of its employees. And BASF’s intelligent solutions contribute to the commercial success of its customers in many other industries.
Outstanding ideas take centre stage on the “Walk of Ideas,” one of the core projects in the Germany – Land of Ideas initiative. Oversized sculptures represent German inventions that changed the world: the printing press, for example, the car, and football shoes with studs. The latter revolutionised the world of football. Studs on the soles of their shoes gave the German team the sureness of foot they needed to win the 1954 World Cup final on a rain-sodden pitch in Bern, Switzerland.
As an official Land of Ideas partner, BASF’s contribution to the Walk of Ideas is impossible to miss: The material used to model the sculptures is BASF’s Neopor®, an innovative derivative of the BASF classic, Styropor®. Easy to mold and lightweight – it contains 98 percent air – Neopor is popular with model builders and set designers. Its main application is as an insulating material in the construction industry.
LUWOGE, BASF’s housing company, used Neopor in the refurbishment of an older building to create Germany’s first 3-litre house – a building that uses just three litres of heating fuel a year per square metre of living space. Insulation of the building’s exterior accounts for more than 70 percent of the energy savings achieved. The 3-litre house is part of a project to modernise a BASF estate called the Brunck district in Ludwigshafen, which incidentally is one of the places featured in the “365 Landmarks in the Land of Ideas” campaign.
The dwellings in the new Brunck district are extremely energyefficient. Innovative construction materials and modern energy concepts cut heating fuel requirements and CO2 emissions by 80 percent. BASF’s Neopor also contributes to the sustainable use of resources. The bright, weatherproof paint on the sculptures is supplied by BASF Coatings, helping to place them in the best possible light and perhaps inspire more bright ideas ...