Digital future: Attractive inner cities with interactive street furniture
World Wide Web, W-LAN, Bluetooth…a life without a cell phone, without the Internet? This is very hard for us to imagine nowadays.
But we have enough imagination for the following scenario: Instead of the boring wait at the bus stop, we can surf the Internet until the bus arrives? Sending off e-mails between getting off and getting on? This is no dream of the future but a reality of today already.“bluespot” is the name of the digital customer and city information network of the Wall AG, which is available to the users of the multimedia terminals of the company.
They are either part of waiting shelters for bus and tram, poster columns or city information facilities. This is how the specialist for street furniture and outdoor advertising meets the needs of the mobile city dweller. He has to rely on communicative networks and fast access to information of any nature at the office, at home and in public spaces – and this around the clock.
Metropolises and cities thus rely more and more on multimedia services to render urban space – the public “living room” – more attractive. Wall bluespot terminals offer e-mail services and Internet access, which may be used to call up city information, tips for events, hotels and restaurants as well as discount coupons of the retail trade.
Selected information may be downloaded to the cell phone with a few clicks. Local phone calls and the use of the Internet are free for the first five minutes. Under the heading of “Bargain Coupons”, restaurant or shop owners may upload their daily current offers themselves.
The consumers, on the other hand, can download the coupons to their cells and cash in on them by showing their phone display at the respective shop. bluespot offers the retail trade a platform for communicating its special offers exceedingly quickly and for maintaining direct customer contact. This increases turnover and strengthens the retail trade, which in turn creates jobs.
With the digital possibilities of bluespot, large cities are able to present themselves to their inhabitants and tourists as future-oriented and citizen-friendly service providers. And for Wall, innovative products represent a decisive edge over the competition, in order to remain successful both at the national as well as at the international level.