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| Eddy Henning, Director Deutsche Bank (r.), and Mike de Vries, coordinator of the Germany – Land of Ideas initiative (l.), designate Bayer Bitterfeld GmbH a Selected Place of Ideas 2006. Dr. Hans-Joachim Raubach, Managing Director of Bayer Bitterfeld GmbH (2nd from l.) and Minister of Economics and Labour of Saxony-Anhalt Dr. Horst Rehberger (2nd from r) are pleased to hang up the plaque in the plant building. |
2006/01/19
Taking advantage of opportunities
Deutsche Bank and the Land of Ideas initiative honour Bayer HealthCare in Bitterfeld.
Bitterfeld, 19 January 2006 – Bayer Bitterfeld GmbH was honoured as a Place in the Land of Ideas on Thursday 19 January 2006.
Bitterfeld, 19 January 2006 – Bayer Bitterfeld GmbH was honoured as a Place in the Land of Ideas on Thursday 19 January 2006.
Dr. Joachim Raubach, Managing Director of Bayer Bitterfeld GmbH, received the plaque and trophy from Eddy Henning, Director of Deutsche Bank, partner of the 365 Places in the Land of Ideas project. Dr. Horst Rehberger, Minister for Economics and Labour of Saxony-Anhalt was on hand at the award ceremony for the successful company. Henning highlighted the economic background in particular: “In a time in which change was considered difficult and inconvenient and in which industry in Bitterfeld had collapsed, Bayer Bitterfeld GmbH invested in the region, giving it hope and inciting more companies to relocate here.”
The activities revolving around the open house demonstrated the importance of this award for Bitterfeld. The company issued a special postcard with a special postmark for the occasion: “This is a very special honour for us,” said Dr. Hans-Joachim Raubach. “The campaign is called ‘Land of Ideas’, and what could better fit our inventive company Bayer?”
“Our tablet production is one of the most modern of its kind,” said company spokesperson Ute Walther. Visitors had a chance to see for themselves at the open house in Bitterfeld. Trainees at the plant used a specially prepared peppermint mixture to demonstrate how tablets are produced.
The jury selected the company as one of the 365 Places in the Land of Ideas from over 1,200 applications in the areas of business, culture, teaching and research. Mike de Vries, Chief Executive of initiative coordinator FC Deutschland GmbH explained the jury’s reason for honouring Bayer Bitterfeld GmbH: “Bayer HealthCare in Bitterfeld shows what is possible when new opportunities are recognised and seized.”
For more information on the Germany – Land of Ideas initiative, see our website.
Germany – Land of Ideas is a joint campaign mounted by the German government in conjunction with the business community, represented by the Federation of German Industries (BDI). The aim of the initiative is to present Germany at home and abroad as an innovative, cosmopolitan and enthusiastic country. The German President Horst Köhler is the patron of the initiative. It is coordinated by FC Deutschland GmbH’s Chief Executive Mike de Vries. The Land of Ideas initiative is also supported by numerous German companies and associate partners from the spheres of science, culture and society. The initiative comprises four core projects in addition to the 365 Places in the Land of Ideas: a Walk of Ideas sculpture park, FanClub, international media service and welcome initiative.
Project partner Deutsche Bank
Deutsche Bank is a European financial service provider with a global outlook. With total assets of €972 billion and 63,751 employees, the bank offers all-around service in 74 countries. The goal of Deutsche Bank is to provide outstanding service and question the conventional practices to offer customers superior solutions. Deutsche Bank is one of the world’s leading providers in the fields of corporate banking and securities, transaction banking, asset management, and private wealth management and is one of the major banks for private and corporate customers in Germany and other select countries in continental Europe.
Deutsche Bank press contact:
Deutsche Bank AG
Pressestelle
Taunusanlage 12
60325 Frankfurt a. M.
Tel.: +49 (0)69 - 910 43800
Fax: 069 - 910 33422
db.presse@db.com
www.deutsche-bank.de
Initiative partners
adidas-Salomon AG – Adolf Würth GmbH & Co. KG – Allianz AG – AWD Holding AG – BASF AG – Bayer AG – Deutsche Bank AG – Deutsche Börse AG Deutsche Lufthansa AG – DHL – Deutsche Telekom AG – EnBW AG – E.ON AG Fraport AG – Georgsmarienhütte Holding GmbH – HDI Versicherungen – Heitkamp & Thumann Group – IKB Deutsche Industriebank AG – RAG AG – Roland Berger Strategy Consultants – RWE AG – Voith AG – Wall AG
The activities revolving around the open house demonstrated the importance of this award for Bitterfeld. The company issued a special postcard with a special postmark for the occasion: “This is a very special honour for us,” said Dr. Hans-Joachim Raubach. “The campaign is called ‘Land of Ideas’, and what could better fit our inventive company Bayer?”
“Our tablet production is one of the most modern of its kind,” said company spokesperson Ute Walther. Visitors had a chance to see for themselves at the open house in Bitterfeld. Trainees at the plant used a specially prepared peppermint mixture to demonstrate how tablets are produced.
The jury selected the company as one of the 365 Places in the Land of Ideas from over 1,200 applications in the areas of business, culture, teaching and research. Mike de Vries, Chief Executive of initiative coordinator FC Deutschland GmbH explained the jury’s reason for honouring Bayer Bitterfeld GmbH: “Bayer HealthCare in Bitterfeld shows what is possible when new opportunities are recognised and seized.”
For more information on the Germany – Land of Ideas initiative, see our website.
Germany – Land of Ideas is a joint campaign mounted by the German government in conjunction with the business community, represented by the Federation of German Industries (BDI). The aim of the initiative is to present Germany at home and abroad as an innovative, cosmopolitan and enthusiastic country. The German President Horst Köhler is the patron of the initiative. It is coordinated by FC Deutschland GmbH’s Chief Executive Mike de Vries. The Land of Ideas initiative is also supported by numerous German companies and associate partners from the spheres of science, culture and society. The initiative comprises four core projects in addition to the 365 Places in the Land of Ideas: a Walk of Ideas sculpture park, FanClub, international media service and welcome initiative.
Project partner Deutsche Bank
Deutsche Bank is a European financial service provider with a global outlook. With total assets of €972 billion and 63,751 employees, the bank offers all-around service in 74 countries. The goal of Deutsche Bank is to provide outstanding service and question the conventional practices to offer customers superior solutions. Deutsche Bank is one of the world’s leading providers in the fields of corporate banking and securities, transaction banking, asset management, and private wealth management and is one of the major banks for private and corporate customers in Germany and other select countries in continental Europe.
Deutsche Bank press contact:
Deutsche Bank AG
Pressestelle
Taunusanlage 12
60325 Frankfurt a. M.
Tel.: +49 (0)69 - 910 43800
Fax: 069 - 910 33422
db.presse@db.com
www.deutsche-bank.de
Initiative partners
adidas-Salomon AG – Adolf Würth GmbH & Co. KG – Allianz AG – AWD Holding AG – BASF AG – Bayer AG – Deutsche Bank AG – Deutsche Börse AG Deutsche Lufthansa AG – DHL – Deutsche Telekom AG – EnBW AG – E.ON AG Fraport AG – Georgsmarienhütte Holding GmbH – HDI Versicherungen – Heitkamp & Thumann Group – IKB Deutsche Industriebank AG – RAG AG – Roland Berger Strategy Consultants – RWE AG – Voith AG – Wall AG
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