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| Dr Peter Danckert, Chief Executive of the Parliamentary Sport Commission, Bernd Rauch, acting Chief Executive of the German sports charity, Deutsche Sporthilfe, and Mayor Dr Göttrik Wewer soak up information on the current status of the projects in the ‘Land of Ideas Lounge’ at the sports ball in Frankfurt. Alongside them are Mike de Vries, Managing Director of FC Germany GmbH. In common with many guests, they enjoy having the backdrop of the Reichstag building and the model of a football boot to have a shot of schnapps. |
2006/02/05
‘Germany – Land of Ideas’ at the sports ball
Berlin, 05.02.2006. At this year’s sports ball on Saturday 4 February in the Festhalle in Frankfurt, the locality project ‘Germany – Land of Ideas’ was represented in the form of an info-lounge. ‘Land of Ideas’ used the annual event in aid of the German sports charity, Deutsche Sporthilfe as an opportunity to present its projects and goals to the close to 2,200 guests.
Presented in front of the photo backdrop of the Reichstag building in Berlin was a small-scale version of the Stollenschuhe – studded football boots – sculpture, giving a taster of the planned ‘Walk of Ideas’. From now until the start of the 2006 World Cup, oversized sculptures will be unveiled in prominent places in Berlin to make ‘Germany – Land of Ideas’ something tangible and to bring it to life.
Anyone interested was able to watch a film called ‘Welcome to Germany’, in which supermodel Heidi Klum, astronaut and physicist Ulf Merbold and the German football team manager Oliver Bierhoff to name a few, put forward arguments for Germany as a location.
The ‘365 Landmarks in the Land of Ideas’ project presented itself using a special travel guide. It describes 365 places and events in Germany, which in the competition of the same name were selected from a total of 1,200 entries. On each day of the World Cup year, a Landmark presents itself and its special idea. The travel guide focuses on the potential of the people who have made Germany a land of ideas.
In addition to this, the ‘FanClub Germany’ project also introduced itself and its activities at the info stand, offering ‘Land of Ideas’ armbands for sale at www.land-der-ideen.de. Every single euro generated from the sale of these armbands is donated to the German sports charity Deutsche Sporthilfe.
At the sports ball, journalists were also able to find out more about the media service offered by the locality project. Information is already available on the Internet at www.medienservice.land-der-ideen.de. This includes material for features, interviews and commentary on preliminary reporting – all with Germany as the focus.
Further information can be found about the ‘Land of Ideas’ project at www.land-of-ideas.org/.
Contact:
Steffi Würzig
Public Relations Coordinator Germany
Deutschland - Land der Ideen
FC Deutschland GmbH
Unter den Linden 74
10117 Berlin
Germany
Tel.: +49 (0)30 2064 5946
Fax: +49 (0)30 2064 5937
wuerzig@land-der-ideen.de
www.land-der-ideen.de
Register for our media service. Topics, texts, pictures, film material from the ‘Land of Ideas’ can all be found at http://mediaservice.land-of-ideas.org/
The initiators
‘Germany – Land of Ideas’ is the combined locality project of the Federal government and German businesses, represented by the Federal Association of German Industry (Bundesverband der Deutschen Industrie). The project’s goal is to communicate, both in Germany and abroad, a picture of Germany as an innovative nation which is open to the world and capable of excitement. The project’s overall boss is the Federal President, Horst Köhler and coordination of the project is down to FC Germany GmbH and its Managing Director, Mike de Vries. ‘Land of Ideas’ is supported by countless German companies, as well as cooperating partners from the worlds of science, culture and public life. The project is implementing five core initiatives: the sculpture park ‘Walk of Ideas’, the series of events surrounding ‘365 Landmarks in the Land of Ideas’, the ‘FanClub’, the media service and the welcome project.
The partners
adidas-Salomon AG • Adolf Würth GmbH & Co. KG • Allianz AG • AWD Holding AG • BASF AG • Bayer AG • Deutsche Bank AG • Deutsche Börse AG • Deutsche Lufthansa AG • DHL • Deutsche Telekom AG • EnBW AG • E.ON AG Fraport AG • Georgsmarienhütte Holding GmbH • HDI Versicherungen • Heitkamp & Thumann Group • IKB Deutsche Industriebank AG • Roland Berger Strategy Consultants • RWE AG • Voith AG • Wall AG
Anyone interested was able to watch a film called ‘Welcome to Germany’, in which supermodel Heidi Klum, astronaut and physicist Ulf Merbold and the German football team manager Oliver Bierhoff to name a few, put forward arguments for Germany as a location.
The ‘365 Landmarks in the Land of Ideas’ project presented itself using a special travel guide. It describes 365 places and events in Germany, which in the competition of the same name were selected from a total of 1,200 entries. On each day of the World Cup year, a Landmark presents itself and its special idea. The travel guide focuses on the potential of the people who have made Germany a land of ideas.
In addition to this, the ‘FanClub Germany’ project also introduced itself and its activities at the info stand, offering ‘Land of Ideas’ armbands for sale at www.land-der-ideen.de. Every single euro generated from the sale of these armbands is donated to the German sports charity Deutsche Sporthilfe.
At the sports ball, journalists were also able to find out more about the media service offered by the locality project. Information is already available on the Internet at www.medienservice.land-der-ideen.de. This includes material for features, interviews and commentary on preliminary reporting – all with Germany as the focus.
Further information can be found about the ‘Land of Ideas’ project at www.land-of-ideas.org/.
Contact:
Steffi Würzig
Public Relations Coordinator Germany
Deutschland - Land der Ideen
FC Deutschland GmbH
Unter den Linden 74
10117 Berlin
Germany
Tel.: +49 (0)30 2064 5946
Fax: +49 (0)30 2064 5937
wuerzig@land-der-ideen.de
www.land-der-ideen.de
Register for our media service. Topics, texts, pictures, film material from the ‘Land of Ideas’ can all be found at http://mediaservice.land-of-ideas.org/
The initiators
‘Germany – Land of Ideas’ is the combined locality project of the Federal government and German businesses, represented by the Federal Association of German Industry (Bundesverband der Deutschen Industrie). The project’s goal is to communicate, both in Germany and abroad, a picture of Germany as an innovative nation which is open to the world and capable of excitement. The project’s overall boss is the Federal President, Horst Köhler and coordination of the project is down to FC Germany GmbH and its Managing Director, Mike de Vries. ‘Land of Ideas’ is supported by countless German companies, as well as cooperating partners from the worlds of science, culture and public life. The project is implementing five core initiatives: the sculpture park ‘Walk of Ideas’, the series of events surrounding ‘365 Landmarks in the Land of Ideas’, the ‘FanClub’, the media service and the welcome project.
The partners
adidas-Salomon AG • Adolf Würth GmbH & Co. KG • Allianz AG • AWD Holding AG • BASF AG • Bayer AG • Deutsche Bank AG • Deutsche Börse AG • Deutsche Lufthansa AG • DHL • Deutsche Telekom AG • EnBW AG • E.ON AG Fraport AG • Georgsmarienhütte Holding GmbH • HDI Versicherungen • Heitkamp & Thumann Group • IKB Deutsche Industriebank AG • Roland Berger Strategy Consultants • RWE AG • Voith AG • Wall AG
Welcome to Germany
