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| A partnership sealed: Interior Minister Dr Wolfgang Schäuble, AUDI boss Prof Dr Martin Winterkorn, BDI boss Jürgen R. Thumann (in front, left to right). Behind them, FC Germany MD Mike de Vries (l.) Stephan Grüshem, Head of Communications at AUDI AG. |
2006/02/08
AUDI AG and the ‘Germany – Land of Ideas’ are official partners
Oversized car sculpture at the Brandenburg Gate
Berlin, 08.02.2006. The first meeting of the advisory board in the ‘Land of Ideas’, 2006. On Wednesday, Interior Minister Dr Wolfgang Schäuble welcomed the CEO of AUDI AG, Prof Dr Martin Winterkorn as an official partner.
Berlin, 08.02.2006. The first meeting of the advisory board in the ‘Land of Ideas’, 2006. On Wednesday, Interior Minister Dr Wolfgang Schäuble welcomed the CEO of AUDI AG, Prof Dr Martin Winterkorn as an official partner.
“Two partners have come together here, for whom richness of ideas and innovation are very much on the agenda,” said Dr Schäuble, adding that it was a good sign for Germany that a representative from the German motor industry could take part in the project.
“The ‘Germany – Land of Ideas’ project corresponds extremely well to our core brand ‘Vorsprung durch Technik’. Alongside sporting attributes, the power of innovation and performance capabilities are the qualities which constitute Audi’s huge success,” states Professor Winterkorn.
One contribution from Audi to this project is the sponsorship of an oversized car sculpture, which will be part of the ‘Walk of Ideas’. This sculpture will stand at the Brandenburg Gate for four weeks starting in April to represent ‘Germany – Land of the Automobile’.
Jürgen R Thumann, President of the Federal Association of German Industry (Bundesverband der Deutschen Industrie – BDI) and co-founder of the project, added emphasis to the value of the partnership with Audi, describing it as another milestone: “The broad palette of official partners supporting our project represents the entrepreneurial diversity and competence in Germany. The business world is getting involved because we want to promote our country through ideas.”
Mike de Vries, Managing Director of FC Germany GmbH added the following: “A few days ago, as part of the ‘365 Landmarks in the Land of Ideas’ project, we were hosted by the August Horch Museum in Zwickau. It’s here that a piece of automobile history is being acknowledged in an impressive way, a story which began at the end of the 19th century with August Horch. And now, more than 100 years later we are putting the seal on a partnership which will communicate a positive image of Germany both at home and abroad.”
Stephan Grühsem, Head of Communications at AUDI AG added, “Our involvement in the ‘Germany – Land of Ideas’ project is very much in line with our strategy of integrated communication. This action is an important element of our overall, highly diversified communications activities in 2006, through which we want to further strengthen Audi’s image as a premium brand – as well as Germany as a whole.”
More information about the ‘Germany – Land of Ideas’ project can be found at www.land-of-ideas.org.
The initiators
‘Germany – Land of Ideas’ is the combined locality project of the Federal government and German businesses, represented by the Federal Association of German Industry (Bundesverband der Deutschen Industrie). The project’s goal is to communicate both domestically and abroad a picture of Germany as an innovative nation which is open to the world and capable of excitement. The project’s overall boss is the Federal President, Horst Köhler and the coordination of the project is down to FC Germany GmbH and its Managing Director, Mike de Vries. ‘Land of Ideas’ is supported by countless German companies, as well as cooperating partners from the worlds of science, culture and public life. The project is implementing five core projects: the sculpture park ‘Walk of Ideas’, the series of events surrounding ‘365 Landmarks in the Land of Ideas’, the ‘FanClub’, the media service and the welcome project.
The partners
adidas-Salomon AG • Adolf Würth GmbH & Co. KG • Allianz AG • AUDI AG • AWD Holding AG • BASF AG • Bayer AG • Deutsche Bank AG • Deutsche Börse AG • Deutsche Lufthansa AG • DHL • Deutsche Telekom AG • EnBW AG • E.ON AG Fraport AG • Georgsmarienhütte Holding GmbH • HDI Versicherungen • Heitkamp & Thumann Group • IKB Deutsche Industriebank AG • Roland Berger Strategy Consultants • RWE AG • Voith AG • Wall AG
Contact:
Steffi Würzig
Public Relations Coordinator Germany
Deutschland - Land der Ideen
FC Deutschland GmbH
Unter den Linden 74
10117 Berlin
Germany
Tel.: +49 (0)30 2064 5946
Fax: +49 (0)30 2064 5937
wuerzig@land-der-ideen.de
www.land-der-ideen.de
“The ‘Germany – Land of Ideas’ project corresponds extremely well to our core brand ‘Vorsprung durch Technik’. Alongside sporting attributes, the power of innovation and performance capabilities are the qualities which constitute Audi’s huge success,” states Professor Winterkorn.
One contribution from Audi to this project is the sponsorship of an oversized car sculpture, which will be part of the ‘Walk of Ideas’. This sculpture will stand at the Brandenburg Gate for four weeks starting in April to represent ‘Germany – Land of the Automobile’.
Jürgen R Thumann, President of the Federal Association of German Industry (Bundesverband der Deutschen Industrie – BDI) and co-founder of the project, added emphasis to the value of the partnership with Audi, describing it as another milestone: “The broad palette of official partners supporting our project represents the entrepreneurial diversity and competence in Germany. The business world is getting involved because we want to promote our country through ideas.”
Mike de Vries, Managing Director of FC Germany GmbH added the following: “A few days ago, as part of the ‘365 Landmarks in the Land of Ideas’ project, we were hosted by the August Horch Museum in Zwickau. It’s here that a piece of automobile history is being acknowledged in an impressive way, a story which began at the end of the 19th century with August Horch. And now, more than 100 years later we are putting the seal on a partnership which will communicate a positive image of Germany both at home and abroad.”
Stephan Grühsem, Head of Communications at AUDI AG added, “Our involvement in the ‘Germany – Land of Ideas’ project is very much in line with our strategy of integrated communication. This action is an important element of our overall, highly diversified communications activities in 2006, through which we want to further strengthen Audi’s image as a premium brand – as well as Germany as a whole.”
More information about the ‘Germany – Land of Ideas’ project can be found at www.land-of-ideas.org.
The initiators
‘Germany – Land of Ideas’ is the combined locality project of the Federal government and German businesses, represented by the Federal Association of German Industry (Bundesverband der Deutschen Industrie). The project’s goal is to communicate both domestically and abroad a picture of Germany as an innovative nation which is open to the world and capable of excitement. The project’s overall boss is the Federal President, Horst Köhler and the coordination of the project is down to FC Germany GmbH and its Managing Director, Mike de Vries. ‘Land of Ideas’ is supported by countless German companies, as well as cooperating partners from the worlds of science, culture and public life. The project is implementing five core projects: the sculpture park ‘Walk of Ideas’, the series of events surrounding ‘365 Landmarks in the Land of Ideas’, the ‘FanClub’, the media service and the welcome project.
The partners
adidas-Salomon AG • Adolf Würth GmbH & Co. KG • Allianz AG • AUDI AG • AWD Holding AG • BASF AG • Bayer AG • Deutsche Bank AG • Deutsche Börse AG • Deutsche Lufthansa AG • DHL • Deutsche Telekom AG • EnBW AG • E.ON AG Fraport AG • Georgsmarienhütte Holding GmbH • HDI Versicherungen • Heitkamp & Thumann Group • IKB Deutsche Industriebank AG • Roland Berger Strategy Consultants • RWE AG • Voith AG • Wall AG
Contact:
Steffi Würzig
Public Relations Coordinator Germany
Deutschland - Land der Ideen
FC Deutschland GmbH
Unter den Linden 74
10117 Berlin
Germany
Tel.: +49 (0)30 2064 5946
Fax: +49 (0)30 2064 5937
wuerzig@land-der-ideen.de
www.land-der-ideen.de
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