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| Claudia Schiffer Photo: Peter Lindbergh. Permission for use only in connection with the campaign "Invest in Germany - Land of Ideas" |
2006/06/05
Claudia Schiffer promotes „Germany – Land of Ideas“
Campaign launched in London
London/Berlin, 5 June 2006 - On 11 placards, supermodel Claudia Schiffer presents the new campaign for the initiative, “Invest in Germany – Land of Ideas”.
London/Berlin, 5 June 2006 - On 11 placards, supermodel Claudia Schiffer presents the new campaign for the initiative, “Invest in Germany – Land of Ideas”.
On 11 placards, supermodel Claudia Schiffer presents the new campaign for the initiative, “Invest in Germany – Land of Ideas”. From today, the placards featuring the most famous German model are on display in London’s Bank Underground station. The aim of the campaign is to promote the investment opportunities offered in Germany to the most important financial markets in the world.
At the invitation of German Ambassador Wolfgang Ischinger, Claudia Schiffer, Mike de Vries (CEO of FC Deutschland GmbH) and Gerhart Maier (CEO of Invest in Germany), launched the project to the public. The Ambassador greeted the gathering of journalists and his “colleague”, Claudia Schiffer: “For years you have been a wonderful ambassador in representing Germany on the international stage. This is emphasised by the campaign that is being launched here in London. It proves that economics can be a thoroughly attractive topic.”
Claudia Schiffer explained that her involvement in “Invest in Germany – Land of Ideas” comes from having had the opportunity to compare different countries through her numerous international travels. “I feel it is an honour to be part of the Land of Ideas Campaign and to be honest - I feel it is the least I can do for a country that has supported me so much. Supported not only by giving me language, love and an identity, and not only by providing me with nearly perfect social, economical and political conditions. But also -and foremost - by letting me grow up in creative atmosphere, amongst mans most important contribution to mankind: amongst ideas. I immediately agreed to support the campaign ‘Germany - Land of ideas’ because to me it perfectly captures Germany’s essence.
Starting with cars, bras, aspirins, football shoes, ipods to name just a few - Germany has made and will make more things possible than beer and punctuality.And if I can help to get that message across to investors throughout the world, I am glad to do so."
As co-ordinator of „Germany – Land of Ideas“, Mike de Vries underlined how thrilled he was that Claudia Schiffer was involved in the campaign: “The series of placards radiates humour and intelligence. It is a fitting example of the realisation of a creative idea, which convinces through the marketing of a supposedly challenging topic with fun and humour.”
For Gerhart Maier of Invest in Germany, the campaign offers an ideal opportunity to playfully portray the strengths of the economic and technological centre that is Germany. “This campaign is unique: never before has an international supermodel promoted her country in this way. Claudia Schiffer presents Germany not only with renowned characteristics like quality and thoroughness. She also conveys a likeable and attractive image of the country.
Alongside Claudia Schiffer, the world renowned German photographer Peter Lindbergh is also involved in the campaign. His images have been published in magazines such as Stern, the New Yorker and Rolling Stone, amongst others. As a fashion photographer, his services are regularly employed by top designers such as Hugo Boss, Giorgio Armani, Calvin Klein and Jil Sander. In 1997, he won the International Fashion Award for best fashion photographer.
Download Photos
© Peter Lindbergh - The photos may only be used in context with the campaign “Invest in Germany – Land of ideas”.
Information on the Invest in Germany initiative:
Invest in Germany Ltd. is the marketing tool for the Federal Republic of Germany as a business location. Funded by the Federal Economic Ministry, it establishes primary contacts for potential investors.
Invest in Germany Ltd. carries out the following tasks: positioning of Germany as a world-class business location; providing information for specific business branches and market analyses; providing links to business networks, associations and technological institutions in Germany; helping in selection of specific locations for investment in cooperation with regional partners. With its HQ in Berlin, Invest in Germany Ltd. offers its services free of charge to businesses that wish to build up a commercial presence in Germany. For further details, please refer to www.invest-in-germany.com.
Information on “Germany - Land of Ideas“
“Germany - Land of Ideas“ is a joint initiative by the Federal Government and German industry. It seeks to convey Germany’s image as an innovative, cosmopolitan and modern country, both at home and abroad. Germany’s President Horst Köhler acts as its patron. FC Deutschland GmbH and its chairman Mike de Vries are co-ordinating the initiative. “Land of Ideas“ is sponsored by numerous German companies from the fields of science, culture and society. Its five main projects are: the Walk of Ideas, “365 locations in the Land of Ideas“, the FanClub, the international Media Service and the welcoming initiative.
The partners
adidas-Salomon AG • Adolf Würth GmbH & Co. KG • Allianz AG • AUDI AG • AWD • Holding AG • BASF AG • Bayer AG • Deutsche Bank AG • Deutsche Börse AG •Deutsche Lufthansa AG • DHL • Deutsche Telekom AG • EnBW AG • E.ON AG • Fraport AG • Georgsmarienhütte Holding GmbH • HDI Versicherungen • Heitkamp & Thumann Group • IKB Deutsche Industriebank AG • Roland Berger Strategy Consultants • RWE AG • Voith AG • Wall AG
Contact:
Nathalie Thiemann-Huguet
Public Relations Ausland
FC Deutschland GmbH
Unter den Linden 74
D-10117 Berlin
Telefon + 49 [0] 30/206 459–31
Mobil + 49 [0] 170/340 50 83
Telefax + 49 [0] 30/206 459–37
thiemann-huguet@land-der-ideen.de
www.land-der-ideen.de
www.land-of-ideas.org
At the invitation of German Ambassador Wolfgang Ischinger, Claudia Schiffer, Mike de Vries (CEO of FC Deutschland GmbH) and Gerhart Maier (CEO of Invest in Germany), launched the project to the public. The Ambassador greeted the gathering of journalists and his “colleague”, Claudia Schiffer: “For years you have been a wonderful ambassador in representing Germany on the international stage. This is emphasised by the campaign that is being launched here in London. It proves that economics can be a thoroughly attractive topic.”
Claudia Schiffer explained that her involvement in “Invest in Germany – Land of Ideas” comes from having had the opportunity to compare different countries through her numerous international travels. “I feel it is an honour to be part of the Land of Ideas Campaign and to be honest - I feel it is the least I can do for a country that has supported me so much. Supported not only by giving me language, love and an identity, and not only by providing me with nearly perfect social, economical and political conditions. But also -and foremost - by letting me grow up in creative atmosphere, amongst mans most important contribution to mankind: amongst ideas. I immediately agreed to support the campaign ‘Germany - Land of ideas’ because to me it perfectly captures Germany’s essence.
Starting with cars, bras, aspirins, football shoes, ipods to name just a few - Germany has made and will make more things possible than beer and punctuality.And if I can help to get that message across to investors throughout the world, I am glad to do so."
As co-ordinator of „Germany – Land of Ideas“, Mike de Vries underlined how thrilled he was that Claudia Schiffer was involved in the campaign: “The series of placards radiates humour and intelligence. It is a fitting example of the realisation of a creative idea, which convinces through the marketing of a supposedly challenging topic with fun and humour.”
For Gerhart Maier of Invest in Germany, the campaign offers an ideal opportunity to playfully portray the strengths of the economic and technological centre that is Germany. “This campaign is unique: never before has an international supermodel promoted her country in this way. Claudia Schiffer presents Germany not only with renowned characteristics like quality and thoroughness. She also conveys a likeable and attractive image of the country.
Alongside Claudia Schiffer, the world renowned German photographer Peter Lindbergh is also involved in the campaign. His images have been published in magazines such as Stern, the New Yorker and Rolling Stone, amongst others. As a fashion photographer, his services are regularly employed by top designers such as Hugo Boss, Giorgio Armani, Calvin Klein and Jil Sander. In 1997, he won the International Fashion Award for best fashion photographer.
Download Photos
© Peter Lindbergh - The photos may only be used in context with the campaign “Invest in Germany – Land of ideas”.
Information on the Invest in Germany initiative:
Invest in Germany Ltd. is the marketing tool for the Federal Republic of Germany as a business location. Funded by the Federal Economic Ministry, it establishes primary contacts for potential investors.
Invest in Germany Ltd. carries out the following tasks: positioning of Germany as a world-class business location; providing information for specific business branches and market analyses; providing links to business networks, associations and technological institutions in Germany; helping in selection of specific locations for investment in cooperation with regional partners. With its HQ in Berlin, Invest in Germany Ltd. offers its services free of charge to businesses that wish to build up a commercial presence in Germany. For further details, please refer to www.invest-in-germany.com.
Information on “Germany - Land of Ideas“
“Germany - Land of Ideas“ is a joint initiative by the Federal Government and German industry. It seeks to convey Germany’s image as an innovative, cosmopolitan and modern country, both at home and abroad. Germany’s President Horst Köhler acts as its patron. FC Deutschland GmbH and its chairman Mike de Vries are co-ordinating the initiative. “Land of Ideas“ is sponsored by numerous German companies from the fields of science, culture and society. Its five main projects are: the Walk of Ideas, “365 locations in the Land of Ideas“, the FanClub, the international Media Service and the welcoming initiative.
The partners
adidas-Salomon AG • Adolf Würth GmbH & Co. KG • Allianz AG • AUDI AG • AWD • Holding AG • BASF AG • Bayer AG • Deutsche Bank AG • Deutsche Börse AG •Deutsche Lufthansa AG • DHL • Deutsche Telekom AG • EnBW AG • E.ON AG • Fraport AG • Georgsmarienhütte Holding GmbH • HDI Versicherungen • Heitkamp & Thumann Group • IKB Deutsche Industriebank AG • Roland Berger Strategy Consultants • RWE AG • Voith AG • Wall AG
Contact:
Nathalie Thiemann-Huguet
Public Relations Ausland
FC Deutschland GmbH
Unter den Linden 74
D-10117 Berlin
Telefon + 49 [0] 30/206 459–31
Mobil + 49 [0] 170/340 50 83
Telefax + 49 [0] 30/206 459–37
thiemann-huguet@land-der-ideen.de
www.land-der-ideen.de
www.land-of-ideas.org
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