PrintPress Archive
 |
| Jürgen R. Thumann, President of the Federation of German Industry (BDI) |
2006/09/22
“Germany - Land of Ideas”: Successful image campaign will be continued until 2010
Restructuring has assured basic funding and the advisory board has voted to continue the successful concept.
Berlin, 21.09.2006 – The business location initiative „Germany – Land of Ideas” will be continued. The decision was taken by the initiative’s advisory board in Berlin today.
Berlin, 21.09.2006 – The business location initiative „Germany – Land of Ideas” will be continued. The decision was taken by the initiative’s advisory board in Berlin today.
Both public institutions and private companies may become members of this body. “We are putting the previous Public-Private-Partnership model on a firmer footing“, is how Jürgen R. Thumann, President of the Federation of German Industries (BDI), explained the advantages of the new structure. In the future, business operations will be taken over by a limited company, “Germany - Land of Ideas GmbH”, a 100% holding of the governing body.
Jürgen R. Thumann, the successor of Peter Zühlsdorff as chairman of the advisory board, was delighted at the rapid agreement between the German government and the BDI: “With ‘Germany - Land of Ideas’, we have been able to create a successful market at large-scale events such as the Football World Cup or the World Equestrian Games in Aachen. Now we hope to build on our successes and create a sustainable positive image of Germany abroad.”
Peter Zühlsdorff, previous chairman of the board, was able to report a favourable balance for the work of the initiative so far: “The success of the first year of the initiative, during which I was chairman, has exceeded all expectations. The conceptual idea of a Land of Ideas has become something of a synonym depicting Germany. But now, we should look to the future. I am absolutely confident that the concept of the initiative will thrive in the future, too. In any case, we can look forward to a whole range of exciting, interesting and surprising projects.”
Above all, the high identification factor of the message for so many people and organisations, has engendered such a broad-based support and motivation for the initiative’s concept, in the words of Mike de Vries, Managing Director of FC Germany: “In the near future, the ‘Land of Ideas’ will be presenting new projects, embedded in our continuing PR orientated campaign approach. We have developed a long-term strategy with a view to positioning, establishing and maintaining the ‘Land of Ideas’ brand throughout the world.”
About “Germany - Land of Ideas”
“Germany – Land of Ideas“ is a joint location initiative of the Federal Government and German industry, represented by the Federation of German Industry (BDI). The aim of the initiative is to portray Germany, at home and abroad, as an innovative, cosmopolitan and enthusiastic country. The patron of the initiative is the German President Horst Köhler. FC Deutschland GmbH, and its managing director, Mike de Vries, are responsible for coordinating the initiative. “Germany - Land of Ideas” is supported by numerous German companies and cooperation partners from the fields of science, culture and society. The initiative realises six core projects: The sculpture park – “Walk of Ideas”, the event programme – “365 Landmarks in the Land of Ideas”, the Fan Club, the international media service, the welcoming initiative and, in collaboration with the federal location marketing agency, Invest in Germany, the campaign “Invest in Germany – Land of Ideas”.
The Partners
adidas-Salomon AG • Adolf Würth GmbH & Co. KG • Allianz AG • AUDI AG •AWD Holding AG • BASF AG • Bayer AG • Deutsche Bank AG • Deutsche Börse AG • Deutsche Lufthansa AG • DHL • Deutsche Telekom AG • EnBW AG •E.ON AG • Fraport AG • Georgsmarienhütte Holding GmbH • HDI Versicherungen • Heitkamp & Thumann Group • IKB Deutsche Industriebank AG • Roland Berger Strategy Consultants • RWE AG • Voith AG • Wall AG
Jürgen R. Thumann, the successor of Peter Zühlsdorff as chairman of the advisory board, was delighted at the rapid agreement between the German government and the BDI: “With ‘Germany - Land of Ideas’, we have been able to create a successful market at large-scale events such as the Football World Cup or the World Equestrian Games in Aachen. Now we hope to build on our successes and create a sustainable positive image of Germany abroad.”
Peter Zühlsdorff, previous chairman of the board, was able to report a favourable balance for the work of the initiative so far: “The success of the first year of the initiative, during which I was chairman, has exceeded all expectations. The conceptual idea of a Land of Ideas has become something of a synonym depicting Germany. But now, we should look to the future. I am absolutely confident that the concept of the initiative will thrive in the future, too. In any case, we can look forward to a whole range of exciting, interesting and surprising projects.”
Above all, the high identification factor of the message for so many people and organisations, has engendered such a broad-based support and motivation for the initiative’s concept, in the words of Mike de Vries, Managing Director of FC Germany: “In the near future, the ‘Land of Ideas’ will be presenting new projects, embedded in our continuing PR orientated campaign approach. We have developed a long-term strategy with a view to positioning, establishing and maintaining the ‘Land of Ideas’ brand throughout the world.”
About “Germany - Land of Ideas”
“Germany – Land of Ideas“ is a joint location initiative of the Federal Government and German industry, represented by the Federation of German Industry (BDI). The aim of the initiative is to portray Germany, at home and abroad, as an innovative, cosmopolitan and enthusiastic country. The patron of the initiative is the German President Horst Köhler. FC Deutschland GmbH, and its managing director, Mike de Vries, are responsible for coordinating the initiative. “Germany - Land of Ideas” is supported by numerous German companies and cooperation partners from the fields of science, culture and society. The initiative realises six core projects: The sculpture park – “Walk of Ideas”, the event programme – “365 Landmarks in the Land of Ideas”, the Fan Club, the international media service, the welcoming initiative and, in collaboration with the federal location marketing agency, Invest in Germany, the campaign “Invest in Germany – Land of Ideas”.
The Partners
adidas-Salomon AG • Adolf Würth GmbH & Co. KG • Allianz AG • AUDI AG •AWD Holding AG • BASF AG • Bayer AG • Deutsche Bank AG • Deutsche Börse AG • Deutsche Lufthansa AG • DHL • Deutsche Telekom AG • EnBW AG •E.ON AG • Fraport AG • Georgsmarienhütte Holding GmbH • HDI Versicherungen • Heitkamp & Thumann Group • IKB Deutsche Industriebank AG • Roland Berger Strategy Consultants • RWE AG • Voith AG • Wall AG
Welcome to Germany
