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2006/11/29
“Germany – Land of Ideas” Named Campaign of the Year
Nation-branding Initiative Prevails in “Campaigns by Social Institutions” Category / Awards Ceremony in Berlin
Berlin, Nov 23, 2006 – The “Germany – Land of Ideas” nation-branding initiative has won the Politikaward 2006.
Berlin, Nov 23, 2006 – The “Germany – Land of Ideas” nation-branding initiative has won the Politikaward 2006.
Lutz Meyer, CEO of the “Scholz & Friends” creative agency, and Mike de Vries, CEO of the initiative, accepted the award yesterday at Berlin’s German Historical Museum. The joint initiative between the German government and German business won over the panel of 28 judges in the category “Campaigns by Social Institutions“. The Politikaward is one of Germany’s foremost distinctions in the field of political communications and is presented annually by the trade publication “politik&kommunikation” at the Berliner Politiktage .
Supermodel Claudia Schiffer, the official “face” of the campaign, participated in the awards ceremony via a video message: “Though unfortunately I can't be in Berlin in person this evening to join the campaign’s makers in accepting the award, I would like to say a big thank-you: to the protagonists of the ‘Land of Ideas’ for the opportunity to participate and to the Federal president and the German government, as well as all the companies that made this campaign possible.”
Jürgen Thumann, BDI President and Chairman of the FC Deutschland GmbH advisory board, was glad about the nation-branding initiative’s latest laurels: “The Politikaward shows that this joint effort by Germany’s public and private sector is the right approach for our country. The BDI and the German government have since decided to continue and broaden the campaign in the years ahead. ‘Germany - Land of Ideas’ is not just a compelling message for Germany and beyond – ideas and innovation are in fact the foundation of our country’s prosperity.”
Under the management of CEO Mike de Vries, the FC Deutschland GmbH coordinates and realises the initiative as a public-private partnership. “We have created a good basis for lastingly asserting the ‘Land of Ideas’ brand as an international nation-branding campaign.”
“We are delighted at the recognition this award gives the initiative in the marketplace,” said Sebastian Turner, Partner and CEO of Scholz & Friends AG, the communications group that is handling everything from logo design and building the sculptures to the “365 Landmarks” contest for the “Land of Ideas” campaign.
“Germany – Land of Ideas“ is a joint location initiative of the Federal Government and German industry, represented by the Federation of German Industry (BDI). The aim of the initiative is to portray Germany, at home and abroad, as an innovative, cosmopolitan and enthusiastic country. The patron of the initiative is the German President Horst Köhler. FC Deutschland GmbH, and its managing director, Mike de Vries, are responsible for coordinating the initiative. “Germany - Land of Ideas” is supported by numerous German companies and cooperation partners from the fields of science, culture and society. The initiative realises six core projects: The sculpture park – “Walk of Ideas”, the event programme – “365 Landmarks in the Land of Ideas”, the Fan Club, the international media service, the welcoming initiative and, in collaboration with the federal location marketing agency, Invest in Germany, the campaign “Invest in Germany – Land of Ideas”.
adidas-Salomon AG • Adolf Würth GmbH & Co. KG • Allianz AG • AUDI AG •AWD Holding AG • BASF AG • Bayer AG • Deutsche Bank AG • Deutsche Börse AG • Deutsche Lufthansa AG • DHL • Deutsche Telekom AG • EnBW AG •E.ON AG • Fraport AG • Georgsmarienhütte Holding GmbH • HDI Versicherungen • Heitkamp & Thumann Group • IKB Deutsche Industriebank AG • Roland Berger Strategy Consultants • RWE AG • Voith AG • Wall AG
The “100 Minds of Tomorrow” exhibition was mounted with the support of the Federal Ministry for Business and Technology (BMWi).
Press contact:
Janka Hegemeister
Public Relations international
Telephone + 49 [0] 30/206 459–29
Mobil + 49 [0] 174/190 65 31
Telefax + 49 [0] 30/206 459–37
hegemeister@land-der-ideen.de
Supermodel Claudia Schiffer, the official “face” of the campaign, participated in the awards ceremony via a video message: “Though unfortunately I can't be in Berlin in person this evening to join the campaign’s makers in accepting the award, I would like to say a big thank-you: to the protagonists of the ‘Land of Ideas’ for the opportunity to participate and to the Federal president and the German government, as well as all the companies that made this campaign possible.”
Jürgen Thumann, BDI President and Chairman of the FC Deutschland GmbH advisory board, was glad about the nation-branding initiative’s latest laurels: “The Politikaward shows that this joint effort by Germany’s public and private sector is the right approach for our country. The BDI and the German government have since decided to continue and broaden the campaign in the years ahead. ‘Germany - Land of Ideas’ is not just a compelling message for Germany and beyond – ideas and innovation are in fact the foundation of our country’s prosperity.”
Under the management of CEO Mike de Vries, the FC Deutschland GmbH coordinates and realises the initiative as a public-private partnership. “We have created a good basis for lastingly asserting the ‘Land of Ideas’ brand as an international nation-branding campaign.”
“We are delighted at the recognition this award gives the initiative in the marketplace,” said Sebastian Turner, Partner and CEO of Scholz & Friends AG, the communications group that is handling everything from logo design and building the sculptures to the “365 Landmarks” contest for the “Land of Ideas” campaign.
About “Germany - Land of Ideas”
“Germany – Land of Ideas“ is a joint location initiative of the Federal Government and German industry, represented by the Federation of German Industry (BDI). The aim of the initiative is to portray Germany, at home and abroad, as an innovative, cosmopolitan and enthusiastic country. The patron of the initiative is the German President Horst Köhler. FC Deutschland GmbH, and its managing director, Mike de Vries, are responsible for coordinating the initiative. “Germany - Land of Ideas” is supported by numerous German companies and cooperation partners from the fields of science, culture and society. The initiative realises six core projects: The sculpture park – “Walk of Ideas”, the event programme – “365 Landmarks in the Land of Ideas”, the Fan Club, the international media service, the welcoming initiative and, in collaboration with the federal location marketing agency, Invest in Germany, the campaign “Invest in Germany – Land of Ideas”.
The Partners
adidas-Salomon AG • Adolf Würth GmbH & Co. KG • Allianz AG • AUDI AG •AWD Holding AG • BASF AG • Bayer AG • Deutsche Bank AG • Deutsche Börse AG • Deutsche Lufthansa AG • DHL • Deutsche Telekom AG • EnBW AG •E.ON AG • Fraport AG • Georgsmarienhütte Holding GmbH • HDI Versicherungen • Heitkamp & Thumann Group • IKB Deutsche Industriebank AG • Roland Berger Strategy Consultants • RWE AG • Voith AG • Wall AG
The “100 Minds of Tomorrow” exhibition was mounted with the support of the Federal Ministry for Business and Technology (BMWi).
Press contact:
Janka Hegemeister
Public Relations international
Telephone + 49 [0] 30/206 459–29
Mobil + 49 [0] 174/190 65 31
Telefax + 49 [0] 30/206 459–37
hegemeister@land-der-ideen.de
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