This campaign kicked off on 3 October 2005. All 226 German embassies and consulate generals abroad were provided with information and advertising media on the land of ideas, which were used during the celebrations of German Unification Day (3 October, the celebration of German reunification).

In close cooperation with the Foreign Office, the German embassies and consulate generals abroad, as well as further partners, the initiative will launch further campaigns in the coming months which will draw international visitors’ attention to the land of ideas in the run-up to the football World Cup.