During the ceremony, which took place on 29th November 2005, FC Deutschland’s Chief Executive Officer Mike de Vries presented the initiative ‘Germany– Land of Ideas’. Baden-Württemberg has been the first German federal state to become involved in the initiative.
Ernst Pfister, Baden-Württemberg’s Minister of Economic Affairs sees many parallels: “People from Baden-Württemberg like to see their state as the ‘Federal State of Ideas’. Baden-Württemberg is one of the most successful and innovative regions in Europe. The state’s innovative potential shows the great inventiveness of researchers, developers and businesspeople from Baden-Württemberg.”
Mike de Vries emphasized that the attention commanded by the Football World Cup 2006 should be taken advantage of to present Germany as an innovative, sympathetic and cosmopolitan country. He added that it was important to seize such opportunities and to put ideas into action.
“Germany – Land of Ideas” is an image initiative mounted jointly by the German government and by the German business community, the latter represented by the Federation of German Industries (BDI). The aim of the initiative is to present Germany at home and abroad as an innovative, cosmopolitan and committed nation. The German President Horst Köhler is the patron of the initiative. It is coordinated by FC Deutschland GmbH’s Chief Executive OfficerMike de Vries. The initiative Land of Ideas is also supported by numerous German companies and co-operation partners from the spheres of science, culture and the wider society.
Media Contact:
Land of Ideas
FC Deutschland GmbH
Press Office
Unter den Linden 74
10117 Berlin
Phone: +49 30 – 206 459 15
Fax: +49 30 – 206 459 37
press@land-of-ideas.org
Note for journalists:
At
www.mediaservice.land-of-ideas.org you will find documentaries, portraits, research contacts and images for their coverage of the World Cup host country Germany.