Press Archive
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| Press conference to present the International Media Service in Berlin |
2006/03/22
“Germany - Land of Ideas” location campaign: International Media Service started successfully
Berlin, 22 March 2006 – More than 1,200 representatives of the media from nearly 90 countries have been using the International Media Service of the “Germany – Land of Ideas” campaign since it was inaugurated at the turn of the year.
Articles and pictures from this site are appearing in print and online media in Asia, Australia, Europe and South America. In the middle of April the facility will be expanded to take in a further heading for economics journalists.
The Media Service can provide a comprehensive content and picture service with about 1,000 articles for use as preliminary reporting on Germany as the host country of the Football World Cup. The quality and quantity of the articles and the hundreds of pictures, ready for free use in print-ready resolution, make this content and picture service unique in the world. Content packages are being prepared in cooperation with the Deutsche Presse-Agentur GmbH (dpa) for all 31 countries participating in the Football World Cup, and also for China, India, Russia, South Africa and Turkey in their respective national languages. “We are making sure that we supply high-quality editorial articles and develop subjects that would be hard to research from abroad,” as Thomas Lanig said in Berlin on Wednesday. He is in charge at dpa of cooperation with the “Germany – Land of Ideas” campaign.
“Every journalist will find on this portal the subjects that are of particular interest for his or her country. It is this intercultural approach that differentiates the Media Service from all previous information services,” as Nathalie Thiemann-Huguet of FC Germany GmbH explained in Berlin on Wednesday. In addition to this, users will find dossiers on the portal with articles on all the venue locations.
Recourse was made to experience gained at other major sports events, such as the Olympic Games in Sydney, in the development of the Media Service. In those cases the media often enjoyed some perfect service but were offered little help with regard to content. “Good subjects are a scarce commodity on the worldwide information market,” said Stefan Wegner, the project manager for the Media Service at its advertising agency, Scholz & Friends. One important element is therefore the cooperation agreement with dpa, which produces its articles under complete editorial freedom and propagates it to other countries through its foreign languages service.
20 out of a total of 36 country packages have been available online since the middle of March, and the range is being constantly widened. In April the facility will be expanded to take in a further heading for economics journalists. In collaboration with the German Federal Government’s marketing company, “Invest in Germany”, articles are being written on all aspects of Germany as an attractive location in this year of the Football World Cup: articles on companies and industries in Germany, infographics, interviews with key figures in German business, and full reports on innovative products and successful export winners. “We are making active use of the World cup in order to enthuse potential investors in other countries about Germany,” explains Bettina Knape, Divisional Manager of Marketing Communications at Invest in Germany.
You will find more information about the “Germany – Land of Ideas” campaign at www.land-of-ideas.com.
Contact:
Nathalie Thiemann-Huguet
Coordinator, Public Relations, Foreign Countries
Germany – Land of Ideas
FC Germany GmbH
Tel.: +49 (0)30 2064 5931
Fax: +49 (0)30 2064 5937
thiemann-huguet@land-der-ideen.de
www.land-of-ideas.com
The Media Service can provide a comprehensive content and picture service with about 1,000 articles for use as preliminary reporting on Germany as the host country of the Football World Cup. The quality and quantity of the articles and the hundreds of pictures, ready for free use in print-ready resolution, make this content and picture service unique in the world. Content packages are being prepared in cooperation with the Deutsche Presse-Agentur GmbH (dpa) for all 31 countries participating in the Football World Cup, and also for China, India, Russia, South Africa and Turkey in their respective national languages. “We are making sure that we supply high-quality editorial articles and develop subjects that would be hard to research from abroad,” as Thomas Lanig said in Berlin on Wednesday. He is in charge at dpa of cooperation with the “Germany – Land of Ideas” campaign.
“Every journalist will find on this portal the subjects that are of particular interest for his or her country. It is this intercultural approach that differentiates the Media Service from all previous information services,” as Nathalie Thiemann-Huguet of FC Germany GmbH explained in Berlin on Wednesday. In addition to this, users will find dossiers on the portal with articles on all the venue locations.
Recourse was made to experience gained at other major sports events, such as the Olympic Games in Sydney, in the development of the Media Service. In those cases the media often enjoyed some perfect service but were offered little help with regard to content. “Good subjects are a scarce commodity on the worldwide information market,” said Stefan Wegner, the project manager for the Media Service at its advertising agency, Scholz & Friends. One important element is therefore the cooperation agreement with dpa, which produces its articles under complete editorial freedom and propagates it to other countries through its foreign languages service.
20 out of a total of 36 country packages have been available online since the middle of March, and the range is being constantly widened. In April the facility will be expanded to take in a further heading for economics journalists. In collaboration with the German Federal Government’s marketing company, “Invest in Germany”, articles are being written on all aspects of Germany as an attractive location in this year of the Football World Cup: articles on companies and industries in Germany, infographics, interviews with key figures in German business, and full reports on innovative products and successful export winners. “We are making active use of the World cup in order to enthuse potential investors in other countries about Germany,” explains Bettina Knape, Divisional Manager of Marketing Communications at Invest in Germany.
You will find more information about the “Germany – Land of Ideas” campaign at www.land-of-ideas.com.
Contact:
Nathalie Thiemann-Huguet
Coordinator, Public Relations, Foreign Countries
Germany – Land of Ideas
FC Germany GmbH
Tel.: +49 (0)30 2064 5931
Fax: +49 (0)30 2064 5937
thiemann-huguet@land-der-ideen.de
www.land-of-ideas.com