Press Archive
 |
| German Ambassador Dr. Bernd Fischer and Iwami Asakawa, Invest in Germany Tokio (r.) |
2006/06/22
Claudia Schiffer promotes “Germany – Land of Ideas” in Japan
Successful campaign to be continued in Tokyo
Tokyo/Berlin, 20 June 2006 – On a total of ten placards, the prominent German model, Claudia Schiffer, presents the new campaign initiative “Invest in Germany – Land of Ideas” in Tokyo.
Tokyo/Berlin, 20 June 2006 – On a total of ten placards, the prominent German model, Claudia Schiffer, presents the new campaign initiative “Invest in Germany – Land of Ideas” in Tokyo.
From 23 June 2006, the most famous German model may be admired on a series of billboards at the central underground station, “Otemachi”, in Tokyo. The goal of the campaign is to heighten awareness of Germany as an investment target in one of the most significant worldwide financial centres. She already started on 5 June 2006 in the “Bank” tube station in London and Tokyo is now the continuation of this campaign.
On 20 June 2006, Nathalie Thiemann-Huguet, the foreign press relations officer at FC Deutschland GmbH, presented the project to the public at the invitation of the German Embassy in Tokyo. Following the presentation, all media representatives were invited to take part in a football evening at the Embassy. Close to 150 guests were able to watch how the World Cup’s host team won their match against Ecuador (3 – 0) and enjoy pretzels, beers and wines from Germany.
The Ambassador and host, Dr Bernd Fischer welcomed the journalists: “I am very pleased to see that the ‘Germany – Land of Ideas’ initiative is now being presented in Tokyo for the third time and how it serves to underline the significance of German-Japanese relations. We have great hopes that the ‘Claudia Schiffer Campaign’ will help to reinforce the new, fresh image of Germany. Here, in Tokyo, you have to offer something out of the ordinary, and the placards are certainly successful in this respect.”
As the representative of the initiative, “Germany – Land of Ideas”, Nathalie Thiemann-Huguet emphasised how pleased she was that Claudia Schiffer had agreed to take part in the campaign: “Claudia Schiffer knows how to promote Germany with humour, intelligence and charm. The poster series shows too, that a supposedly difficult theme can be handled with light heartedness and humour.”
For Iwami Asakawa, Invest in Germany Tokyo, the campaign came at exactly the right moment to portray the strengths of Germany as a business and technological location in an entertaining way. In his welcoming speech, he said, “The highly successful German Year in Tokyo has come to an end; the World Football Championship has just started in Germany. At this special moment in time, we are pleased to be able to announce the start of the ‘Invest in Germany – Land of Ideas’ campaign, with Germany’s top model Claudia Schiffer, in the Otemachi underground station.”
Alongside Claudia Schiffer, it was also possible to win the German star photographer, Peter Lindbergh, for the campaign. His images have appeared in magazines such as Stern, New Yorker and Rolling Stone. His services as a fashion photographer are regularly in demand from top fashion designers like Hugo Boss, Giorgio Armani, Calvin Klein and Jil Sander. In Paris, in 1997, Lindbergh won the International Fashion Award as best fashion photographer.
About the publishers:
About Invest in Germany
Invest in Germany GmbH is the location-marketing organisation of the Federal Republic of Germany. It is financed by the Federal Ministry of Economics and Technology (BMWI) and is the prime contact for potential investors.
Invest in Germany GmbH has the following function: International positioning of Germany as an outstanding business location, the provision of information on legal and commercial aspects, and branch specific information relevant to locations, creating contacts to business networks, associations and technological organisations in Germany, and the coordination of location selection processes with regional partners. Located in Berlin, Invest in Germany GmbH provides free information to companies interested in Germany as a business location. Further information can be found at www.invest-in-germany.com.
About “Germany - Land of Ideas”
“Germany – Land of Ideas“ is a joint location initiative of the Federal Government and German industry, represented by the Federation of German Industry (BDI). The aim of the initiative is to portray Germany, at home and abroad, as an innovative, cosmopolitan and enthusiastic country. The patron of the initiative is the German President Horst Köhler. FC Deutschland GmbH, and its managing director, Mike de Vries, are responsible for coordinating the initiative. “Germany - Land of Ideas” is supported by numerous German companies and cooperation partners from the fields of science, culture and society. The initiative realises six core projects: The sculpture park – “Walk of Ideas”, the event programme – “365 Landmarks in the Land of Ideas”, the Fan Club, the international media service, the welcoming initiative and, in collaboration with the federal location marketing agency, Invest in Germany, the campaign “Invest in Germany – Land of Ideas”.
The Partners
adidas-Salomon AG • Adolf Würth GmbH & Co. KG • Allianz AG • AUDI AG AWD Holding AG • BASF AG • Bayer AG • Deutsche Bank AG • Deutsche Börse AG • Deutsche Lufthansa AG • DHL • Deutsche Telekom AG • EnBW AG E.ON AG • Fraport AG • Georgsmarienhütte Holding GmbH • HDI Versicherungen • Heitkamp & Thumann Group • IKB Deutsche Industriebank AG • Roland Berger Strategy Consultants • RWE AG • Voith AG • Wall AG
Contact:
Nathalie Thiemann-Huguet
- Public Relations International -
FC Deutschland GmbH
Unter den Linden 74
D-10117 Berlin
Tel.: +49 (0)-30-206 459-41
Fax: +49 (0)-30-206 459-37
thiemann-huguet@land-der-ideen.de
www.land-der-ideen.de / www.land-of-ideas.org
On 20 June 2006, Nathalie Thiemann-Huguet, the foreign press relations officer at FC Deutschland GmbH, presented the project to the public at the invitation of the German Embassy in Tokyo. Following the presentation, all media representatives were invited to take part in a football evening at the Embassy. Close to 150 guests were able to watch how the World Cup’s host team won their match against Ecuador (3 – 0) and enjoy pretzels, beers and wines from Germany.
The Ambassador and host, Dr Bernd Fischer welcomed the journalists: “I am very pleased to see that the ‘Germany – Land of Ideas’ initiative is now being presented in Tokyo for the third time and how it serves to underline the significance of German-Japanese relations. We have great hopes that the ‘Claudia Schiffer Campaign’ will help to reinforce the new, fresh image of Germany. Here, in Tokyo, you have to offer something out of the ordinary, and the placards are certainly successful in this respect.”
As the representative of the initiative, “Germany – Land of Ideas”, Nathalie Thiemann-Huguet emphasised how pleased she was that Claudia Schiffer had agreed to take part in the campaign: “Claudia Schiffer knows how to promote Germany with humour, intelligence and charm. The poster series shows too, that a supposedly difficult theme can be handled with light heartedness and humour.”
For Iwami Asakawa, Invest in Germany Tokyo, the campaign came at exactly the right moment to portray the strengths of Germany as a business and technological location in an entertaining way. In his welcoming speech, he said, “The highly successful German Year in Tokyo has come to an end; the World Football Championship has just started in Germany. At this special moment in time, we are pleased to be able to announce the start of the ‘Invest in Germany – Land of Ideas’ campaign, with Germany’s top model Claudia Schiffer, in the Otemachi underground station.”
Alongside Claudia Schiffer, it was also possible to win the German star photographer, Peter Lindbergh, for the campaign. His images have appeared in magazines such as Stern, New Yorker and Rolling Stone. His services as a fashion photographer are regularly in demand from top fashion designers like Hugo Boss, Giorgio Armani, Calvin Klein and Jil Sander. In Paris, in 1997, Lindbergh won the International Fashion Award as best fashion photographer.
About the publishers:
About Invest in Germany
Invest in Germany GmbH is the location-marketing organisation of the Federal Republic of Germany. It is financed by the Federal Ministry of Economics and Technology (BMWI) and is the prime contact for potential investors.
Invest in Germany GmbH has the following function: International positioning of Germany as an outstanding business location, the provision of information on legal and commercial aspects, and branch specific information relevant to locations, creating contacts to business networks, associations and technological organisations in Germany, and the coordination of location selection processes with regional partners. Located in Berlin, Invest in Germany GmbH provides free information to companies interested in Germany as a business location. Further information can be found at www.invest-in-germany.com.
About “Germany - Land of Ideas”
“Germany – Land of Ideas“ is a joint location initiative of the Federal Government and German industry, represented by the Federation of German Industry (BDI). The aim of the initiative is to portray Germany, at home and abroad, as an innovative, cosmopolitan and enthusiastic country. The patron of the initiative is the German President Horst Köhler. FC Deutschland GmbH, and its managing director, Mike de Vries, are responsible for coordinating the initiative. “Germany - Land of Ideas” is supported by numerous German companies and cooperation partners from the fields of science, culture and society. The initiative realises six core projects: The sculpture park – “Walk of Ideas”, the event programme – “365 Landmarks in the Land of Ideas”, the Fan Club, the international media service, the welcoming initiative and, in collaboration with the federal location marketing agency, Invest in Germany, the campaign “Invest in Germany – Land of Ideas”.
The Partners
adidas-Salomon AG • Adolf Würth GmbH & Co. KG • Allianz AG • AUDI AG AWD Holding AG • BASF AG • Bayer AG • Deutsche Bank AG • Deutsche Börse AG • Deutsche Lufthansa AG • DHL • Deutsche Telekom AG • EnBW AG E.ON AG • Fraport AG • Georgsmarienhütte Holding GmbH • HDI Versicherungen • Heitkamp & Thumann Group • IKB Deutsche Industriebank AG • Roland Berger Strategy Consultants • RWE AG • Voith AG • Wall AG
Contact:
Nathalie Thiemann-Huguet
- Public Relations International -
FC Deutschland GmbH
Unter den Linden 74
D-10117 Berlin
Tel.: +49 (0)-30-206 459-41
Fax: +49 (0)-30-206 459-37
thiemann-huguet@land-der-ideen.de
www.land-der-ideen.de / www.land-of-ideas.org