Press Archive
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| New York Central Station, Foto: FC Deutschland/Bernd Obermann |
2006/07/14
Supermodel Claudia Schiffer promotes Germany
Berlin, July 14, 2006 - ”Invest in Germany - Land of Ideas” in New York after World Cup finale
Germany increasingly attractive for investors
Germany increasingly attractive for investors
Just days after the soccer World Cup finale in Berlin, host country Germany is showcasing its advantages as a business and high tech location in New York. On Thursday, representatives of “Invest in Germany” and “Germany – Land of Ideas” presented their image campaign in Grand Central Station. At its heart are posters featuring German supermodel Claudia Schiffer which can be admired at the station since the beginning of July. The Düsseldorf-born model touts Germany’s advantages as a place to invest and do business in the poster series, which features slogans like “Get your hands on a German supermodel. See your car dealer.”
Federal Commissioner for Foreign Investment and Lufthansa Chairman of the Supervisory Board, Jürgen Weber, explained at the conference that political and economical reforms are key for Germany’s attractivity for foreign investment. “Our reforms have already made the country highly competitive both in Europe and in the global scene. The combination of the political support and the high level of innovation will take the country even further: Half of Europe’s patents come from Germany, the country is one of the world’s top-research locations with research bodies such as the Max-Planck and Fraunhofer institutes.”
Mike de Vries, managing director of the initiative, said that the initiative’s efforts have already born fruit. During the soccer World Cup, more than 3.5 billion media-contacts were made worldwide, and more than 14,200 articles were published in connection with the “Land of Ideas” initiative in Germany alone. “We have achieved a sustainable success within a short time. We now have a good basis for establishing the brand of ‘Land of Ideas’ throughout the world for the long haul”, said de Vries. Germany’s Federal Government and business community plan to continue their joint image campaign even after the soccer championships, with Germany presenting itself as a “Land of Ideas” in the future as well.
Several recent studies confirm that Germany is becoming ever more attractive in the eyes of the international business community. Only last week, a study by Ernst & Young, the accounting firm, found that the number of foreign investment transactions in Germany doubled over the first six months of 2006. A June survey of 1,000 executives, also by Ernst & Young, found that Germany is the most attractive business location in Europe.
You can obtain more information on the “Germany – Land of Ideas” initiative at www.land-of-ideas.org.
About Us
Invest in Germany
Invest in Germany GmbH is the investment promotion agency of the Federal Republic of Germany. The group is financed by Germany’s Federal Ministry of Economics and Technology and is the primary point of contact for potential investors. Invest in Germany has the following functions: International promotion of Germany as an exceptional business location; provision of legal and economic as well as sector-specific information; provision of contacts to Germany’s business networks, trade associations and scientific institutions; coordination of the site selection process in cooperation with local partners. Headquartered in Berlin and with offices in the USA, Japan and China, Invest in Germany GmbH provides cost-free support for companies wishing to establish a corporate presence in Germany. Further information is available at www.invest-in-germany.com.
Contact:
Bettina Knape,
Invest in Germany GmbH,
Anna-Louisa-Karsch-Strasse 2,
10178 Berlin,
Phone: +49 – (0)30 206 571 71,
Fax: +49 - (0)30 206 571 11,
Email: knape@invest-in-germany.com
About “Germany - Land of Ideas”
“Germany – Land of Ideas“ is a joint location initiative of the Federal Government and German industry, represented by the Federation of German Industry (BDI). The aim of the initiative is to portray Germany, at home and abroad, as an innovative, cosmopolitan and enthusiastic country. The patron of the initiative is the German President Horst Köhler. FC Deutschland GmbH, and its managing director, Mike de Vries, are responsible for coordinating the initiative. “Germany - Land of Ideas” is supported by numerous German companies and cooperation partners from the fields of science, culture and society. The initiative realises six core projects: The sculpture park – “Walk of Ideas”, the event programme – “365 Landmarks in the Land of Ideas”, the Fan Club, the international media service, the welcoming initiative and, in collaboration with the federal location marketing agency, Invest in Germany, the campaign “Invest in Germany – Land of Ideas”.
The Partners
adidas-Salomon AG • Adolf Würth GmbH & Co. KG • Allianz AG • AUDI AG •AWD Holding AG • BASF AG • Bayer AG • Deutsche Bank AG • Deutsche Börse AG • Deutsche Lufthansa AG • DHL • Deutsche Telekom AG • EnBW AG •E.ON AG • Fraport AG • Georgsmarienhütte Holding GmbH • HDI Versicherungen • Heitkamp & Thumann Group • IKB Deutsche Industriebank AG • Roland Berger Strategy Consultants • RWE AG • Voith AG • Wall AG
Federal Commissioner for Foreign Investment and Lufthansa Chairman of the Supervisory Board, Jürgen Weber, explained at the conference that political and economical reforms are key for Germany’s attractivity for foreign investment. “Our reforms have already made the country highly competitive both in Europe and in the global scene. The combination of the political support and the high level of innovation will take the country even further: Half of Europe’s patents come from Germany, the country is one of the world’s top-research locations with research bodies such as the Max-Planck and Fraunhofer institutes.”
Mike de Vries, managing director of the initiative, said that the initiative’s efforts have already born fruit. During the soccer World Cup, more than 3.5 billion media-contacts were made worldwide, and more than 14,200 articles were published in connection with the “Land of Ideas” initiative in Germany alone. “We have achieved a sustainable success within a short time. We now have a good basis for establishing the brand of ‘Land of Ideas’ throughout the world for the long haul”, said de Vries. Germany’s Federal Government and business community plan to continue their joint image campaign even after the soccer championships, with Germany presenting itself as a “Land of Ideas” in the future as well.
Several recent studies confirm that Germany is becoming ever more attractive in the eyes of the international business community. Only last week, a study by Ernst & Young, the accounting firm, found that the number of foreign investment transactions in Germany doubled over the first six months of 2006. A June survey of 1,000 executives, also by Ernst & Young, found that Germany is the most attractive business location in Europe.
You can obtain more information on the “Germany – Land of Ideas” initiative at www.land-of-ideas.org.
About Us
Invest in Germany
Invest in Germany GmbH is the investment promotion agency of the Federal Republic of Germany. The group is financed by Germany’s Federal Ministry of Economics and Technology and is the primary point of contact for potential investors. Invest in Germany has the following functions: International promotion of Germany as an exceptional business location; provision of legal and economic as well as sector-specific information; provision of contacts to Germany’s business networks, trade associations and scientific institutions; coordination of the site selection process in cooperation with local partners. Headquartered in Berlin and with offices in the USA, Japan and China, Invest in Germany GmbH provides cost-free support for companies wishing to establish a corporate presence in Germany. Further information is available at www.invest-in-germany.com.
Contact:
Bettina Knape,
Invest in Germany GmbH,
Anna-Louisa-Karsch-Strasse 2,
10178 Berlin,
Phone: +49 – (0)30 206 571 71,
Fax: +49 - (0)30 206 571 11,
Email: knape@invest-in-germany.com
About “Germany - Land of Ideas”
“Germany – Land of Ideas“ is a joint location initiative of the Federal Government and German industry, represented by the Federation of German Industry (BDI). The aim of the initiative is to portray Germany, at home and abroad, as an innovative, cosmopolitan and enthusiastic country. The patron of the initiative is the German President Horst Köhler. FC Deutschland GmbH, and its managing director, Mike de Vries, are responsible for coordinating the initiative. “Germany - Land of Ideas” is supported by numerous German companies and cooperation partners from the fields of science, culture and society. The initiative realises six core projects: The sculpture park – “Walk of Ideas”, the event programme – “365 Landmarks in the Land of Ideas”, the Fan Club, the international media service, the welcoming initiative and, in collaboration with the federal location marketing agency, Invest in Germany, the campaign “Invest in Germany – Land of Ideas”.
The Partners
adidas-Salomon AG • Adolf Würth GmbH & Co. KG • Allianz AG • AUDI AG •AWD Holding AG • BASF AG • Bayer AG • Deutsche Bank AG • Deutsche Börse AG • Deutsche Lufthansa AG • DHL • Deutsche Telekom AG • EnBW AG •E.ON AG • Fraport AG • Georgsmarienhütte Holding GmbH • HDI Versicherungen • Heitkamp & Thumann Group • IKB Deutsche Industriebank AG • Roland Berger Strategy Consultants • RWE AG • Voith AG • Wall AG