Press Archive
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| The Advertising motif „Invest in Germany – Land of Ideas“ with Claudia Schiffer. Photographer: Peter Lindbergh. |
2006/09/19
Claudia Schiffer at the Musée de la Publicité in Paris
Paris/Berlin, 18.09.06 – From now on the motif: “Follow your Instincts. Invest in Germany” from the advertising campaign with Claudia Schiffer will be featured in the collection of the Musée de la Publicité in Paris.
Virginie Vignon, member of the Museum’s Board of Trustees, explains the choice of motif as follows: “Claudia Schiffer is a veritable icon in international fashion. She represents an image of a modern Germany, a Germany which is interested in the world around it and open to new things”. She went on to say that “a special feature of the museum is its international outlook. It has advertising posters from the whole of Europe, from the beginnings of advertising in the 18th Century to the modern day”. The Claudia Schiffer motif will first be archived in the museum and may be featured in a public exhibition on photography and advertising as early as December 2006.
Claudia Schiffer waxed lyrical about the inclusion of the poster in the Musée de la Publicité collection: “I very pleased about the international success of our series of posters on ‘Invest in Germany – Land of Ideas’. The fact that a poster from this campaign will now be featured in the Musée de la Publicité shows that it was the right strategy to present the reputedly dull topic of investment in such a creative, intelligent and humorous manner”. With the series of posters, Germany’s most famous photo model did her bit to promote Germany as an investment and economic location. In summer, the poster motifs were displayed in the financial metropolises of London, Tokyo and New York City.
The Musée de la Publicité in the French capital is the only museum of its kind worldwide which documents advertising from its humble beginnings around 1850 to the present day. Alone the poster archive contains more than 40,000 advertising posters from the pre-1945 era and almost 45,000 contemporary posters. In addition to classic advertising posters, the Museum also exhibits adverts, press releases and radio and TV adverts. The Musée de la Publicité is housed in the Louvre building and is part of the “Les Arts Décoratifs” museums.
www.museedelapub.org
About Us
Invest in Germany
Invest in Germany GmbH is the investment promotion agency of the Federal Republic of Germany. The group is financed by Germany’s Federal Ministry of Economics and Technology and is the primary point of contact for potential investors. Invest in Germany has the following functions: International promotion of Germany as an exceptional business location; provision of legal and economic as well as sector-specific information; provision of contacts to Germany’s business networks, trade associations and scientific institutions; coordination of the site selection process in cooperation with local partners. Headquartered in Berlin and with offices in the USA, Japan and China, Invest in Germany GmbH provides cost-free support for companies wishing to establish a corporate presence in Germany. Further information is available at www.invest-in-germany.com.
Contact: Bettina Knape, Invest in Germany GmbH, Anna-Louisa-Karsch-Strasse 2, 10178 Berlin, Phone: +49 – (0)30 206 571 71, Fax: +49 - (0)30 206 571 11, Email: knape@invest-in-germany.com
About “Germany - Land of Ideas”
“Germany – Land of Ideas“ is a joint location initiative of the Federal Government and German industry, represented by the Federation of German Industry (BDI). The aim of the initiative is to portray Germany, at home and abroad, as an innovative, cosmopolitan and enthusiastic country. The patron of the initiative is the German President Horst Köhler. FC Deutschland GmbH, and its managing director, Mike de Vries, are responsible for coordinating the initiative. “Germany - Land of Ideas” is supported by numerous German companies and cooperation partners from the fields of science, culture and society. The initiative realises six core projects: The sculpture park – “Walk of Ideas”, the event programme – “365 Landmarks in the Land of Ideas”, the Fan Club, the international media service, the welcoming initiative and, in collaboration with the federal location marketing agency, Invest in Germany, the campaign “Invest in Germany – Land of Ideas”.
The Partners
adidas-Salomon AG • Adolf Würth GmbH & Co. KG • Allianz AG • AUDI AG •AWD Holding AG • BASF AG • Bayer AG • Deutsche Bank AG • Deutsche Börse AG • Deutsche Lufthansa AG • DHL • Deutsche Telekom AG • EnBW AG •E.ON AG • Fraport AG • Georgsmarienhütte Holding GmbH • HDI Versicherungen • Heitkamp & Thumann Group • IKB Deutsche Industriebank AG • Roland Berger Strategy Consultants • RWE AG • Voith AG • Wall AG
Claudia Schiffer waxed lyrical about the inclusion of the poster in the Musée de la Publicité collection: “I very pleased about the international success of our series of posters on ‘Invest in Germany – Land of Ideas’. The fact that a poster from this campaign will now be featured in the Musée de la Publicité shows that it was the right strategy to present the reputedly dull topic of investment in such a creative, intelligent and humorous manner”. With the series of posters, Germany’s most famous photo model did her bit to promote Germany as an investment and economic location. In summer, the poster motifs were displayed in the financial metropolises of London, Tokyo and New York City.
The Musée de la Publicité in the French capital is the only museum of its kind worldwide which documents advertising from its humble beginnings around 1850 to the present day. Alone the poster archive contains more than 40,000 advertising posters from the pre-1945 era and almost 45,000 contemporary posters. In addition to classic advertising posters, the Museum also exhibits adverts, press releases and radio and TV adverts. The Musée de la Publicité is housed in the Louvre building and is part of the “Les Arts Décoratifs” museums.
www.museedelapub.org
About Us
Invest in Germany
Invest in Germany GmbH is the investment promotion agency of the Federal Republic of Germany. The group is financed by Germany’s Federal Ministry of Economics and Technology and is the primary point of contact for potential investors. Invest in Germany has the following functions: International promotion of Germany as an exceptional business location; provision of legal and economic as well as sector-specific information; provision of contacts to Germany’s business networks, trade associations and scientific institutions; coordination of the site selection process in cooperation with local partners. Headquartered in Berlin and with offices in the USA, Japan and China, Invest in Germany GmbH provides cost-free support for companies wishing to establish a corporate presence in Germany. Further information is available at www.invest-in-germany.com.
Contact: Bettina Knape, Invest in Germany GmbH, Anna-Louisa-Karsch-Strasse 2, 10178 Berlin, Phone: +49 – (0)30 206 571 71, Fax: +49 - (0)30 206 571 11, Email: knape@invest-in-germany.com
About “Germany - Land of Ideas”
“Germany – Land of Ideas“ is a joint location initiative of the Federal Government and German industry, represented by the Federation of German Industry (BDI). The aim of the initiative is to portray Germany, at home and abroad, as an innovative, cosmopolitan and enthusiastic country. The patron of the initiative is the German President Horst Köhler. FC Deutschland GmbH, and its managing director, Mike de Vries, are responsible for coordinating the initiative. “Germany - Land of Ideas” is supported by numerous German companies and cooperation partners from the fields of science, culture and society. The initiative realises six core projects: The sculpture park – “Walk of Ideas”, the event programme – “365 Landmarks in the Land of Ideas”, the Fan Club, the international media service, the welcoming initiative and, in collaboration with the federal location marketing agency, Invest in Germany, the campaign “Invest in Germany – Land of Ideas”.
The Partners
adidas-Salomon AG • Adolf Würth GmbH & Co. KG • Allianz AG • AUDI AG •AWD Holding AG • BASF AG • Bayer AG • Deutsche Bank AG • Deutsche Börse AG • Deutsche Lufthansa AG • DHL • Deutsche Telekom AG • EnBW AG •E.ON AG • Fraport AG • Georgsmarienhütte Holding GmbH • HDI Versicherungen • Heitkamp & Thumann Group • IKB Deutsche Industriebank AG • Roland Berger Strategy Consultants • RWE AG • Voith AG • Wall AG