The main message is “Germany - Land of Ideas". The phrase sums up a wealth of positive arguments associated with Germany both within the country and abroad: a nation of science and culture; a land of poets and thinkers; innovative products “made in Germany".
The message stands for a quality associated with Germany worldwide: its inventiveness and creative passion. There is plenty of historical and present-day evidence for this wealth of ideas, from Gutenberg right up to the present day.
Germany is known around the world for its imagination and creative wealth. Both features are reflected in the "Land of Ideas".
Welcome to the Land of Ideas!
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Our Message
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German President Horst Köhler, patron of Land of Ideas, following his election on May 23, 2004. |
The Patron
The Initiators
The initiative is sponsored by the German government and commerce and industry, represented by the Federation of German Industries (BDI) and leading corporations.
Jürgen R. Thumann, President of the Federation of German Industries (BDI), heads the “Deutschland – Land der Ideen e.V.” society’s steering committee is. The other members of the steering committee are Michael Glos, Federal Minister of Economy and Technology, Dr. Anette Schavan, Federal Minister of Education and Research and Dr. Frank-Walter Steinmeier, Federal Minister of the Foreign Office, as well as Dr. Karl Hans Arnold of the Federal Association of German Newspaper Publishers, Dr. Wulf H. Bernotat, head of the initiative’s advisory board, Dr. Tessen von Heydebreck, Chairman of the board Deutsche Bank Foundation.
“Deutschland – Land der Ideen e.V.” puts the initiative on a broad and solid footing and gives companies and public institutions a wide range of options for becoming actively involved in this public-private partnership project. Dr. Peter serves as chairman of the society
Marketing für Deutschland GmbH is in charge of implementing communication measures and numerous projects. Its managing director is Mike de Vries.
An Advisory Board chaired by Dr. Wulf H. Bernotat provides consultation to the initiative.
Jürgen R. Thumann, President of the Federation of German Industries (BDI), heads the “Deutschland – Land der Ideen e.V.” society’s steering committee is. The other members of the steering committee are Michael Glos, Federal Minister of Economy and Technology, Dr. Anette Schavan, Federal Minister of Education and Research and Dr. Frank-Walter Steinmeier, Federal Minister of the Foreign Office, as well as Dr. Karl Hans Arnold of the Federal Association of German Newspaper Publishers, Dr. Wulf H. Bernotat, head of the initiative’s advisory board, Dr. Tessen von Heydebreck, Chairman of the board Deutsche Bank Foundation.
“Deutschland – Land der Ideen e.V.” puts the initiative on a broad and solid footing and gives companies and public institutions a wide range of options for becoming actively involved in this public-private partnership project. Dr. Peter serves as chairman of the society
Marketing für Deutschland GmbH is in charge of implementing communication measures and numerous projects. Its managing director is Mike de Vries.
An Advisory Board chaired by Dr. Wulf H. Bernotat provides consultation to the initiative.
Our Partners
Land of Ideas cooperates with the government, commerce and industry and social institutions which share its goal of promoting Germany's reputation.
Partners include the German Foreign Office, the Goethe Institute, institutions for business development and attracting new business, as well as various media companies.
Partners include the German Foreign Office, the Goethe Institute, institutions for business development and attracting new business, as well as various media companies.